OVERVIEW
Together with Mary's Place, Starbucks has run this local social impact campaign for several years now. However, The same copy and photography had been utilized, so it was in need of a refresh. It was briefed in as solely an update to the information and the client was fine with reusing the same photo for a third year in a row.
Together with Mary's Place, Starbucks has run this local social impact campaign for several years now. However, The same copy and photography had been utilized, so it was in need of a refresh. It was briefed in as solely an update to the information and the client was fine with reusing the same photo for a third year in a row.
Having that old version in our back pocket, the copywriter, Talia and I wanted to try to do something new and impactful. Despite a condensed two-week timeline with four levels of review, we conceptualized, photographed, wrote and designed an entirely new campaign around the definition of "home" for families.
deliverables
An In-store Community Board poster for stores in King County (photo 1), ad in the Sunday Seattle Times (photos 2 & 3), Starbucks App Card (photo 4) and a retractable banner (photo 5). Also requested but not yet published are an Encore Lion King Playbill ad and a Columns, University of Washington Alumni Magazine ad.
COLLABORATION
Design: me
Copy: Talia Bootz
Photo: Talia Bootz & me
Review rounds: manager, creative director, senior vice president of Global Public Affairs & Social Impact (internal client), Mary's Place (external client)
deliverables
An In-store Community Board poster for stores in King County (photo 1), ad in the Sunday Seattle Times (photos 2 & 3), Starbucks App Card (photo 4) and a retractable banner (photo 5). Also requested but not yet published are an Encore Lion King Playbill ad and a Columns, University of Washington Alumni Magazine ad.
COLLABORATION
Design: me
Copy: Talia Bootz
Photo: Talia Bootz & me
Review rounds: manager, creative director, senior vice president of Global Public Affairs & Social Impact (internal client), Mary's Place (external client)
